Conceptualize the messaging of multi-media nationwide corporate campaigns distributed across print, broadcast and digital channels. | Write marketing materials to promote corporate viability and increase visibility, including, but not limited to, press releases, landing pages, blog posts, social media campaigns, brochures, and flyers. | Extensive experience with C-suite. | Keen understanding of the digital, social and content marketing space as well as viral videos. | Knowledge of SEO principles and best practices for writing and optimizing copy for search engines
Unique ability to script across multiple platforms: half-hour and hour programming, 2-minute news-driven packages, first person narratives, and traffic-boosting viral videos. | Known for the unmatched ability to influence, affect, and engage through artfully crafted copy. | Scripted nearly 200 hours of television programming and multimedia projects.
Story-mined, developed, field produced and wrote nearly 100 episodes (20% of library) of Forensic Files, one of the longest running and most visible TV series ever broadcast. | Served four years as Senior Producer of HLN original Forensic Files II– one of only two original producers asked to reboot the franchise.
Managed all creative aspects of scheduling and production for Investigation Discovery’s true crime documentary series, Ice Cold Killers. | Responsible for launch and two consecutive seasons. | Achieved 1.0+ Household rating in first season, earning a spot in ID’s coveted “One Club”. | Delivered a breakout hit that ran for six seasons on Investigation Discovery and also aired on Discovery.
Serve as in-the-field liaison between national correspondents and live desk during breaking news stories. | Accomplished coverage of natural disasters and mass casualty events, including 9/11, the Shuttle Columbia disaster, Hurricane Katrina, and the BP oil spill.
Funded, wrote and produced feature-length independent documentary, Lube Job: How Louisiana Got Screwed – exploring decades of corruption by the oil and gas industry and exposing the resulting ecological crisis unfolding in Louisiana’s coastal wetlands. | Brokered deal to air film internationally, with a reach of 700 million households in 100 countries. | Secured Video on Demand distribution through Amazon as well as educational distribution.